Website Revamp, CMS Implementation & SEO Optimisation

Overview

Led the global website revamp across 16 countries and 13 languages, delivering a centralised digital platform on HubSpot Content Hub. The project included UI/UX optimisation, Salesforce integration, API development and SEO strategy to enhance user experience, streamline content management, and improve digital performance across regional markets.

Key Features

• Developed dedicated user journeys for drivers, personal users and business customers
• Implemented a centralised HubSpot Content Hub across multiple countries and regional websites
• Conducted UI/UX discovery and design to improve navigation, engagement and conversion
• Integrated Salesforce and internal systems through REST APIs
• Built a blog and content hub to support content marketing and SEO
• Delivered technical SEO audits, optimisation guidelines and country specific training
• Provided CMS and SEO training for regional content owners

Outcomes

• Delivered a unified multi region digital platform with scalable content management
• Improved SEO performance from 35 to over 70
• Strengthened global brand consistency while enabling regional content management
• Enhanced user experience across multiple customer segments