International School Website Revamp

Overview

Led the end-to-end website redevelopment for International Montessori School, defining its digital positioning from the ground up. The project established a clear digital identity that communicates the school’s bilingual Montessori philosophy while balancing an international brand image with Chinese cultural elements.

Key Features

• Defined website strategy, information architecture and content direction
• Designed UI/UX reflecting the school’s bilingual positioning
• Developed programme-based navigation for different learning stages
• Created conversion-focused user journeys supporting Book a Tour and Admissions
• Delivered end-to-end implementation covering UI/UX, development and infrastructure
• Implemented Laravel CMS for scalable content management

Outcomes

• Established a distinctive digital positioning for the school
• Improved understanding of its education philosophy and programme offerings
• Enhanced conversion journeys for admissions
• Enabled flexible content management through Laravel CMS
• Successfully transformed an early-stage concept into a scalable digital platform