SME Corporate Website & Conversion Experience Revamp

Overview

Delivered a corporate website revamp for HKT SME, redesigning the user experience to better showcase its business solutions and improve customer engagement. The project covered UX/UI design, information architecture, content restructuring, frontend development, and Umbraco CMS implementation. Working closely with the client’s technical team, the solution was designed to align with strict enterprise security standards while providing a scalable and maintainable content platform.

Key Features

• Redesigned the user journey to guide SMEs towards relevant business solutions and key conversion points
• Proposed a new information architecture and content hierarchy to improve navigation and content discoverability
• Designed clear calls-to-action across enquiry forms, quotation requests, WhatsApp, and contact channels to encourage customer engagement
• Implemented reusable content components and page templates using Umbraco CMS for efficient content management
• Optimised frontend performance through caching strategies and performance fine-tuning

Outcomes

• Modernised HKT SME’s digital presence with a clearer customer journey and improved content structure
• Increased content management efficiency through reusable CMS components
• Strengthened lead generation by improving CTA visibility and navigation flow
• Delivered a scalable website aligned with enterprise security and deployment requirements while maintaining strong frontend performance